Gloria Jeans Resarch Proposal Essay Example for Free

Gloria Jeans Resarch Proposal Essay Gloria Jeans started as a small coffee and gift shop in Chicago, USA in 1979. However, it wasn’t until 1995 that the company would become an Australian favourite, when the company was bought out by two Australian business men travelling in the USA. Today, Gloria Jeans operates over 1,000 coffee houses in 39 countries, but it is in Australia they are best known and loved, with over 460 coffee houses in Australia. Gloria Jeans has evolved from a simple coffee house into a specialty store, offering many different types of coffee, cakes and cold drinks. The market is highly competitive, and Gloria Jeans targets a younger demographic (peoples aged 18-25). Although successful, Gloria Jeans has been struck hard by giant competitors such as Starbucks and Au Bon Pain entering the Australian market, where Gloria Jeans has historically remained on top. Due to this, the company has decided to perform research to determine the preferences of their consumers, and to allow them to ensure their product mix is appropriate for their current customer base. Research Topic From the background information, the following research problem has been identified: To identify the types of customers that frequent Gloria Jeans coffee houses, to identify the types of products they purchase or are interested in purchasing, to determine the perceived quality of the products offered and to identify the patronage patterns of customers. The primary aim will be to determine the buying behaviour of Gloria Jeans customers, their perception of the products offered, if they prefer to drink coffee in house or take-away, and if the products offered are appropriate for the customers. As well as this, the company also wishes to determine the demographic features of its customers. Research Objectives The overall objective of the research is ‘to identify the consumption behaviour of Gloria Jeans’ customers’. This has been broken into the following three research objectives: 1) To determine the number of people who drink coffee, the frequency of their intake and whether do they prefer in-house or take-away coffee. 2) To identify whether the products available at Gloria Jeans are appropriate for the target market. 3) To examine customer attitude towards Gloria Jeans and its competitors in regards to product range, quality and comparability with competitors. These objectives aim to focus the research on the key areas identified and allow the development of a strategic research plan.

Essay On Origins Of World War -- essays research papers

The thesis in the article ‘The origins of the World War’, by Sidney B. Fay, can clearly be stated as the explanation for World War I. Fay states that no one country is responsible for the creation of the war. Furthermore, he goes on to explain that each of the European country’s leaders did, or failed to do ‘certain’ things to provoke the other countries into a war. Fay states, â€Å"One must abandon the dictum of the Versailles Treaty that Germany and her allies were solely responsible. It was a dictum exacted by victors from vanquished, under the influence of the blindness, ignorance, hatred, and the propagandist misconceptions to which war had given rise.† (Fay, The Origins of the World War). His main arguments are his explanations of how each country was responsible for the creation of the war. His first explanation is that of how Serbia was partly responsible. Fay explains that Serbia knew that by not co-operating with the Austrian governm ent over the implications of the Archduke Francis Ferdinand assassination they were indirectly preparing for a war they would fight but did not want. Fay says that Austria was more responsible for the war than any other power but not in military attack, but more in the form of self-defence. He makes it clear that Austria was justified in their battle and that they didn’t have to, â€Å"sit back and await the dismemberment at the hands of its neighbors.† (Fay, The origins of the World War). Fay believes that Berchtold wanted a local war with Serbia but knew and was content with the fact that the rest of Europe could very easily become involved with the war. Fay’s third country’s explanation was that of Germany. He believed that Germany did not want a war and tried to avert one completely. It is his belief that since Austria was Germany’s only dependable ally, they were dragged into the war. Furthermore, he explains that Germany’s geographical location, being in the middle of the conflict between France and Russia, they had little choice in the matter and had to defend their territory as well as Austria-Hungary’s. Fay’s fourth country and major power discussed, was Russia. He believed that Russia supported Serbia because of the frequent guidance and encouragement given at Belgrade, and if a war were to break out they would more than happy to fight along with the belief of France and Britain helping out. Furthermore, at the same ... ...to win this continental war, if it was to come to that. They also in turn had the belief that ‘France may panic, and advise peace’. This would have been a diplomatic win in the German’s books. This would have ‘split Russia from France and isolate both without war’. Although this second point was believed to be unlikely by the German’s it still was a happy, and reassuring possibility. Fischer then went on to say that Hollweg told Bulow that any war that was to occur would last at the most three to four months. Hollweg then went on to explain the possibilities of a ‘friendly relationship’ with England, and then through England, a similar friendship with France. He then stated that this would bring forth a triple alliance with England, France, and Germany all extinguishing the existence of Russia, which would easily threaten the civilization of Europe. Fischer then concludes his essay in Hollweg’s address to the Central Com mittee of the Reichstag at the beginning of October during the ever increasing debate on the unlimited submarine warfare. Fischer states that, â€Å" †¦ this outlines Germany’s real guilt, her constant over-estimation of her own powers, and her misjudgment of realities.†

Business School Plan

Leslie Marion CEO of JCW Inc. has identified she will need $125,850 to open a Reference School Center in Houston, Texas. The funds will cover the purchase and installation of the equipment and machinery, leasehold improvements, inventory, office equipment, and working capital to start the business. Leslie Marion will contribute $20,000 to the project from personal funds. The remainder of $105,850 is requested to be a SBA loan at 6. 00% interest amortized over 5 years. The loan is to be secured by the equipment, and inventory, as well as the personal guarantee of Leslie Marion. JCW is a company investing in educational field for a learning center that caters to families with children who needs academic support. The Reference School Center at Houston will be a very attractive school for those who need special attention on preschool through high school difficulties. The program is based on the brain research that has accumulated in the last decade. This research suggests that stimulating the mind with mental exercise may cause brain cells, called neurons, to branch widely. This branching causes millions of additional connections between brain cells. Studies demonstrate that our brains develop throughout our lives and that they are constantly being modified and that training and practice can stimulate brain development in targeted areas. This is known as neuroplasticity. JCW company based on neuroplasticity studies created a special program to help the students to learn more from their works and solv their difficulties on memorization and getting knowledgement. We believe in our success and in our investment in the educational area.

Narrative Of The Life Of Frederick Douglass - 1257 Words

Book Review By Mary Elizabeth Ralls Narrative of the life of Frederick Douglass: An autobiography written by Frederick Douglass Millennium publication, 1945edition 75 pages Frederick Douglass whose real name was Frederick Augustus Washington Bailey approximately birthdate is in1818, the month or day is not known, he died in 1895. He is one of the most famous advocates and the greatest leaders of anti-slavery in the past 200 or so years. He was a champion of women’s rights and he was a great writer and autobiographer. I chose to write this review about this autobiography because he was a great soldier of human rights and he gave us a firsthand look on what it was like to live as a slave and actually escape to freedom, and live to tell the world how slaves were treated in the United States. Narrative of The Life of Frederick Douglass is an autobiography written by Frederick Douglass a famous abolitionist who was an advocate for the civil rights of himself and other slaves, he championed his cause during the Civil War era and also he championed his cause during the reconstruction which followed the Civil War era, he was born in Talbot County Maryland to Harriet Bailey who was also a slave herself. Douglas dwelled on the fact that his mother was a darker complexion than his grandmother and great-grandmother. He never knew his mother because women who bore children in slavery were soon separated from the child due to anShow MoreRelatedNarrative Of The Life Of Frederick Douglass987 Words   |  4 PagesLife of Frederick In the â€Å"narrative of the life of Frederick Douglass an American slave written by himself† Frederick reveled to audience the time he was living as a slave and the moments of brutal treats for example psychological, emotional and physical abuses. He was suffering terrible moments during his 20 years as a slave in the twentieth century. In addition, he describes in his own words the strategies he used to escape from the slave holders and to be free. This story the â€Å"Narrative of theRead MoreNarrative Of The Life Of Frederick Douglass Essay1102 Words   |  5 PagesDate Narrative Of The Life Of Frederick Douglass Writing in the favor of black people has always remained controversial from the very beginning. Critics regard such writing as â€Å"a highly conventionalized genre† indicating that â€Å"its status as literature was long disputed but the literary merits of its most famous example such as Frederick Douglass s Narrative of the Life of Frederick Douglass†¦are widely recognized today.† (Ryan:537) Despite of such severe resistance, writers like Douglass have pennedRead MoreThe Narrative Of The Life Of Frederick Douglass1566 Words   |  7 PagesThe â€Å"Narratives of the Life of Frederick Douglass† is the story of Frederick Douglass’ life from the time he was born into slavery, to the time he escaped to freedom in the north. When Douglass wrote this book, slavery was still legal in a large portion of the United States. After Douglass’ escape to freedom and his continuation of his education, he became an abolitionist through his works of literatu re and speeches. In â€Å"The Blessings of Slavery†, by George Fitzhugh he states that southern slavesRead MoreNarrative Of The Life Of Frederick Douglass Essay1498 Words   |  6 Pagessoutherners believed that one of the most essential means of life was slavery. In the novel, Narrative of The Life of Frederick Douglass, Douglass challenges and debunks the idea of slavery being a necessary part of the white lifestyle; many pro-slavery arguments consisted of religion justifying slavery, slaves being â€Å"easily manipulated†/ignorant, and slavery keeping the southern economy from disappearing (The Proslavery Argument). Frederick uses personal experiences and other tactics to expose theRead MoreNarrative Of The Life Of Frederick Douglass1730 Words   |  7 PagesOne of the most well-known slavery narratives was lived and written by Frederick Douglass, Narrative of the Life of Frederick Douglass. Frederick Douglass was a civil rights activist who was born into slave ry on a plantation in eastern Maryland in February 1818. His exact birth date is unknown, he states in his narrative, â€Å"I have no accurate knowledge of my age, never having seen any authentic record containing it.†2 His birth name was Frederick Augustus Washington Bailey, which was given by hisRead MoreThe Narrative Of The Life Of Frederick Douglass1363 Words   |  6 Pages In The Narrative of the Life of Frederick Douglass, Frederick Douglass portrays the importance of education because of its influence in leveling the playing field between the races in the 1800s. Education and knowledge are themes that are heavily dwelled upon throughout the novel, inspiring the reader to see the full power of such important ideals and to take the full advantage of both at all times. Douglass gives the reader a new appreciation for education as he delivers his message regardingRead MoreNarrative Of The Life Of Frederick Douglass1255 Words   |  6 PagesFrederick Douglass, throu ghout Narrative of the Life of Frederick Douglass, uses religion to get many of his points across. In one way, religion plays a huge role in Douglass’ ability to become literate throughout the text. With the Bible and other Christian texts, Douglass is able to further his ability and the ability of others to read. This becomes important because as Douglass points out the slaveholders believe a literate slave is not a good slave. This union of literacy and religion show theRead MoreThe Narrative Life Of Frederick Douglass1583 Words   |  7 Pages‘The Narrative Life of Frederick Douglass’ is an autobiography of Frederick Douglass, the slave who escaped and became one of renowned social reformers of his time. The book is a collection of actual experiences of the author during his time in slavery and experiences of fellow slaves. He describes brilliantly the oppressive conditions into which he was born, lived, as well as his struggles and triumphs. The author meant to make the reader comprehend life of the African Americans in slavery beforeRead MoreThe Narrative Of The Life Of Frederick Douglass939 Words   |  4 PagesRevolutionary Freedom In 1845, an African-American man named Frederick Douglass released a thought-provoking autobiography that would become a turning point in revolutionary change. The Narrative of the Life of Frederick Douglass was the first autobiography Douglass had written focusing on the real life struggles he has faced during his time spent in bondage. During his time, it was not common for an African-American to have the skills to read and write, and it was especially uncommon to publishRead MoreThe Narrative Of The Life Of Frederick Douglass Essay1293 Words   |  6 Pages Bishnu Mahat Term paper Frederick Douglass In the 1800 s, subjection was a significant issue in the United States. The Narrative of the Life of Frederick Douglass reveals much about American history in the midst of the period of servitude and outlines conflicts for the cancelation of subjection. As a chronicled report, it goes on data about the slave family, work, the master slave relationship, and the treatment and living states of slaves. As an abolitionist tract, it fights against recognizable