Tuesday, August 13, 2019
Writing a blog for Lecture Essay Example | Topics and Well Written Essays - 250 words
Writing a blog for Lecture - Essay Example From the lecture, one was made to reflect on experiences during shopping in a mall, where various products offered were designed in different packages and brands that aim to entice consumers in buying them. The discussions on visual illusions that influence oneââ¬â¢s perception and contribute to decision making were highly illuminating. These touched on the Muller-Lyer illusion (Muller-Lyer Illusion n.d.), Ponzoââ¬â¢s illusion (Ponzo Illusion n.d.), Ebbinghaus illustion (Vishton and Fabre 2003), and Lepperââ¬â¢s ambiguous lady illusion (Perceptual Ambiguity 1997). Depending on the need or demand, oneââ¬â¢s perception is significantly influenced and therefore buying behavior is swayed by which need is most pressing. For instance, there is a need to purchase a laptop to be used for academic presentations. Manufacturers design different strategies to cater to different consumers. I could be enticed to buy a particular brand based on functionality and design and also the pric e of the product, since as a student, I do not have enough income to purchase the more advanced and technically sophisticated products, despite the intricate packaging or promotions being applied. I therefore learned that my consumer buying behavior could have been influenced by diverse internal and external factors. Oneââ¬â¢s perceptual process is assisted by external factors to aid in decision making. There could be changes to be made in future buying behavior depending on significant changes in oneââ¬â¢s income level or serving more intricate needs that only specifically designed products could satisfy. "Perceptual Ambiguity." Illusion Works. 1997. Available at: http://psylux.psych.tu-dresden.de/i1/kaw/diverses%20Material/www.illusionworks.com/html/perceptual_ambiguity.html (Accessed October 19, 2012). Skaalid, B. 1999. "Gestalt Principles of Perception." College of Education, University of Saskatchewan. Available at:
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