Movie: Tucker - Preston Tucker Essay -- essays research papers

Movie: Tucker - Preston Tucker Preston Tucker was a car-crazy kid who hung around auto speedways and grew up to create an automobile Tucker that was years ahead of its time. He was a man of pioneering spirit, ingenuity, and daring, who revolutionized Detroit in the 1940s with his stunning car of tomorrow. It was streamlined, futuristic, and fast the car every American dreamed of owning, at a price most people could afford. When he wanted to start to produce the car he faces a lot of barriers, an oligopoly. In the movie Tucker, there are only a small number of firms. Like Kaiser-Frazier Automotive Company and Ford Motor Company. Each of the companies holds a large share and the action from each one may have a great affect on the others. The product in this movie is car. Car is similar, differentiated product and this is the characteristics of an oligopoly. There are many problems when Tucker tries to produce his dream car. Since his car is a new one, he needs to use a lot of advertising to promote it in order to attract people to buy it. Like magazine, car shower, and TV. When Tucker tried to produce his car, he faced many problems. First he had the financial problem he needed $15 million to produce the bomber engine. However, he did not have enough money, so he issued 4 million shares to raise his money. Besides, retooling for a model change could cost $20 million and since his car was a new brand, Tucker was lack of support of the big firms, so he needed a lot of money ...